When trademark proprietors wish to obtain trademark registration for a particular stylised appearance or a combination of stylised wording, colour, shape, and design, they must choose device mark registration in the trademark application. However, if the proprietor of a trademark obtains trademark registration for a logo or design containing colours, then the same colours have to be used throughout to seek trademark protection. The device mark may be represented along with colours. Sound – A tune that distinguishes the services or products offered by an entity can be trademarked.Ī device mark is a graphic image or design, which may or may not have words.Three-dimensional trademark – It includes packaging or shape or of goods of certain products such as the Xbox 360 logo, whiskey bottles, etc.Colour – It consists of a colour or combination of colours with or without a device mark that is distinct from others.Device Mark – A device mark includes any sticker, label, logo, monogram, or any geometrical figure other than a word mark.It can even be a combination of random letters with or without numerical. Word Mark – A word mark includes one word or a combination of words, letters, or numerals.The different categories of the trademark are: The trademark proprietor can choose only one category of the trademark in the trademark registration application. Each trademark category requires a separate registration. There are different categories of trademarks in India, such as word, logo, colours, etc.
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